Electric cars Essay Example | Topics and Well Written Essays - 1000 words

Electric cars - Essay Example The concept of electric cars is non-conventional in Ontario as those which are working on the fuel efficiency theorem in the region are dragging up with the hybrid school of thought. The Ontario manufacturer is onto the challenge of producing electric cars, which will be new to the market and require a comprehensive strategy to get accepted in the market. The need here is to bring a strong workable marketing plan in order to make the thought of the manufacturer successful in the market (Chan & Chau, 2001). This paper is focusing on the commercialization plan of the electric cars to be produced by a regional Ontario manufacturer, which is presently producing 75 cars per month and looking onto producing 200 cars per month in 2014. The plan will be asserting the strategies to make the idea successful in the market. The primary aim is to make the plan attentive to the market- a plan that can most attract the market consumers and developers. Commercialization Plan The first stage of the c ommercialization plan of electric cars is to bring a conductive demonstration of the idea of electric cars (Barnes & Brumfitt, 2001). The demonstration is to state potencies of the technology, the design and the concept to be introduced by the manufacturer in the Ontario market. After the plan is well asserted, the next stage is of execution which will endorse the plan into real means and in real outcomes (generation of market feedback). Here is how the demonstration of the plan engages the market of Ontario: Technology (Describing the Product) Electric cars are concept cars based on electro-mechanical function. The technology is derived from hybrid cars which are aimed to fuel efficiency and intake the combination of multiple fuels (gasoline or diesel) during operation (Jolly, 1997). The Canadian company is up on launching fully electric car in Ontario- a design that is a passenger car with space of 4 passengers at a time. Similarly, the design is ranging a speed range of 200 kilom etres with high economical fuel consumption capability (Rafinejad, 2007). The design is basically a zero fuel emission design as there are fuel cells placed instead of internal combustion engine to become a green fuel supply for the car. Apart from all, the three major components of the car, the fuel cells power supply unit, fly wheel power storage unit and electric motor propulsion unit further adds to the efficiency and value of the car. Such valuable components are to balance out the electro-mechanical load on the car especially at the time when the car is at the higher torque rate (Battery University, 2013). Key Success Factors The manufacturer is aiming for an electric car that is vibrant to address city driving needs. Ontario which is a busy state and where drivers are usually on moderate speeds, this electric car is going to touch the basic state driver’s requirements (Survant, 2013). The electric car will maximize to a speed capacity of two hundred kilometres as the f uel cells placed in the car are highly power driven. This makes the car a complete electric drive, meeting the basic purpose of driving in highly efficient ways. Customer attraction for car has remained important for the manufacturer and for which it is going to come up with multiple attracted color ranges. The car will appear in market with blue, red, white, sterling metallic and black exterior