Company's Mission vs Christian Principles Essay Example | Topics and Well Written Essays - 750 words

Company's Mission vs Christian Principles - Essay Example As small and startup businesses rarely have the financial resources to carry out market research, this paper assumes that a research firm on the behalf of another firm undertakes the research. The first step is to define the problem, goal and objectives of the research(Kotler & Keller, 2012). Research problems vary from one company to the next and also according to the prevailing situation. For instance, a rival company may introduce a new revolutionary product into the market. This development may force another company to improve its existing product if it is to compete with the new one. In such a case, the goal of the research may be to find out new benefits that consumers would like to enjoy in the existing product. At this stage, there is the risk of the research firm seeing the problem from their perspective not that of the contracting firm. Should this scenario happen, the entire research process could be rendered ineffective. The second step is to design the research. The essence of research design is determining the method of the research(Kotler & Keller, 2012). Among other considerations, the researcher will have to determine the type of research they are going to undertake. Broadly, research can either be a survey or a census. The main loophole at this stage is for the researcher to opt for a census as it will bring in more money by virtue of its scope, even if only a survey meets the needs of the client. This loophole can be sealed by the close collaboration of the marketing department of the client and the research firm. The third step is to design and prepare data collection tools. The most common data collection tool is the questionnaire(Kotler & Keller, 2012). The questionnaire could be sent to a respondent for them to complete and return it. Alternatively, a research assistant could visit the respondent at their residence or place of work and have them complete the questionnaire as they wait. The loophole here is that